🪔 Diwali Sale CIAT Report – 2025

1. Diwali 2025 sale ran from Oct 15–21.

2. Overall sales grew by 28% compared to 2024.    
   

3. Total customer base expanded by 18%.

4. Average order value (AOV) increased from ₹1,950 to ₹2,310.

5. Repeat customers made up 42% of total sales.

2. Customer Insights
6. Major age group: 25–45 years.
7. Female shoppers contributed 55% of purchases.
8. Tier-2 and Tier-3 cities drove 35% growth.
9. First-time online buyers increased by 22%.
10. Mobile app users accounted for 70% of traffic.

3. Product Trends
11. Electronics category saw 32% YoY growth.
12. Home décor up by 27%, driven by festive gifting.
13. Ethnic wear grew 18%, jewelry 25%.
14. Smart TVs and kitchen appliances were top sellers.
15. Non-festive categories saw flat demand.

4. Promotions & Discounts
16. Early-bird offers converted highest (CTR 9%).
17. Combo deals performed better than single-product discounts.
18. Flash sales during Dhanteras drove 14% of total revenue.
19. Festive coupons redeemed by 1.2 lakh customers.
20. Cashbacks via UPI encouraged repeat buys.

5. Marketing Performance
21. Instagram ads yielded 7.8% click-through rate.
22. YouTube videos achieved 2.1 million impressions.
23. WhatsApp campaigns gave 19% conversion rate.
24. Email open rate improved to 31%.
25. Influencer collaborations boosted brand visibility.

6. Website & App Analytics
26. Total sessions crossed 4.6 million.
27. Bounce rate reduced from 41% to 33%.
28. Average session time: 3.2 minutes.
29. Peak traffic between 6–10 PM daily.
30. Payment success rate improved to 96%.

7. Inventory & Logistics
31. Stockout rate reduced to 4%.
32. Fast-moving items replenished within 24 hours.
33. Delivery success rate: 98%.
34. Average delivery time: 2.3 days.
35. Return rate dropped to 5.6%.

8. Financial Summary
36. Gross merchandise value (GMV): ₹8.4 crore.
37. Profit margin improved by 4.2%.
38. Marketing ROI: 5.6x overall.
39. Top regions: Maharashtra, Karnataka, Delhi NCR.
40. Gift segment contributed ₹1.1 crore in sales.

9. Customer Feedback
41. 92% satisfaction rating post-delivery.
42. Complaints mainly on delayed rural deliveries.
43. Customers praised packaging and festive branding.
44. Wishlist reminders led to 18% reconversions.
45. 4.6 average rating on marketplace apps.

10. Key Takeaways & Next Steps
46. Increase ad spend in Tier-2 markets.
47. Introduce 24-hour express festive delivery.
48. Expand Diwali combo and personalized gifting range.
49. Focus on loyalty rewards for repeat buyers.
50. Plan 2026 sale launch at least 10 days before Diwali.